Experience Economy - University of Aarhus

Experience Economy/ Economics

	University of Aarhus - AU

Course URL	http://studieguide.au.dk/master_introduction.cfm?fag=1062

University URL	http://www.au.dk/index.jsp

Degree level	Master's level

Programme description	As an experience economy student, you know how to plan, develop and implement experience economy projects in which you distinguish between experiences as the product itself – the core supply, e.g. artistic events, sporting and media events, architecture, art and culture in the city – and experiences as a by-product of the actual product, e.g. new marketing strategies, new forms of communication and digital media. Last, but not least, experiences can also be part of a learning practice or an everyday practice, such as digital technologies and aesthetic forms in educational, corporeal and learning institutions and internal company communication.

Experience Economy/ Economics